SCOPE

Turn Your Marketplace Idea Into a Buildable MVP

A structured blueprint that breaks your big vision into features, priorities and timelines,  ready for design and development.

This is a strategic planning service for founders who know what they want to build, but need help translating it into something that’s clear, lean, and realistic to implement.
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Who This Is For

You’ve got a strong idea but your feature list is scattered, your docs are messy, and you're not sure what should go into your MVP. I can help you turn your concept into a roadmap that founders, designers, and developers can actually work with.

It’s ideal if you:

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Have a marketplace idea with lots of moving parts
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Need to turn investor-friendly thinking into developer-ready detail
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Want to avoid overbuilding or burning budget on the wrong features
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Are applying for funding and need to show a clear plan
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Are planning to hire a developer or designer but want to scope first

What You’ll Get

A practical, prioritised plan that removes guesswork and helps you move forward with confidence. You’ll walk away with a structured feature board, realistic cost estimates, and a clear roadmap, all designed with your users and business goals in mind. Here’s what’s included:

Input Review & Vision Translation

I review any documents you’ve created (pitch decks, voice notes, Notion pages, etc.). We use this to extract what’s in your head and translate it into clear user goals and marketplace roles.

Feature Breakdown in Trello

Every feature gets its own card including feature description and logic, associated user goal, estimated design effort (from me), phase tagging: MVP, post-launch, future.

MVP Prioritisation & Roadmap

You’ll see your entire platform laid out in clear, actionable phases, so you know exactly what to focus on first, and what can wait.

Design Cost Estimates

Each feature is tagged with a realistic UX/UI design estimate, so you know what it will cost to design each part of your MVP. No surprises.

Optional Dev Estimate Add-On

If you'd like, I can introduce you to a trusted dev partner who can provide early implementation ballpark estimates, timelines, and tech flags.

Final Deliverables

You'll get a Trello feature board with user flows, logic, and design effort estimates, as well as features grouped by MVP, Post-Launch, and Future

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How The Process Works

I take what’s in your head (and your docs) and translate it into a clear, well-structured blueprint you can use to brief a designer, developer, or investor.

1. Intake + Asset Review

You’ll send over any existing materials you’ve created (e.g. pitch decks, scribbled notes, Notion pages, or even just a rough idea). I’ll ask a few clarifying questions if needed to make sure I understand your vision and goals.

2. Feature Mapping + Prioritisation

I’ll break your idea down into features, workflows, and user goals, then group and tag them across phases (MVP, Post-Launch, Future). Each feature gets its own card with notes, logic, and estimated design effort. You’ll be able to clearly see what matters most for launch.

3. Delivery + Walkthrough

Once everything’s mapped, you’ll receive a live feature board, and a short Loom walkthrough explaining how it all fits together so you can share it with developers, investors, or your team. If you decide to move forward with design, everything is ready to go.

Get Your Blueprint

Why Founders Love This

The clarity and control you need before spending money on design or development.

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Turns scattered ideas into a structured roadmap
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Helps avoid overbuilding or scope creep
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Works for both Sharetribe and custom platforms
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Async-first — no endless calls or Google Docs chaos
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Gives you confidence before talking to devs or investors

Pricing

Fixed, transparent pricing based on the size and complexity of your project, with no unexpected add-ons or bloated deliverables. Just the clarity you need to move forward.

Standard blueprint

Best for marketplaces with typical workflows and lean MVP goals.

You already have a clear idea of what you’re building, and you're aiming for a fairly standard launch with basic listing, booking or transaction logic, profiles, and messaging. No highly custom flows or logic.

Examples:

  • A home service marketplace with profiles, search, booking, and reviews
  • A product resale platform with listing, checkout, and messaging
  • A SaaS-enabled service marketplace with listings and subscriptions

£3,500

Complex blueprint

Best for marketplaces with complex user flows, custom business logic, or layered roles.

You’re building a more complex marketplace with layered workflows - things like onboarding steps, user verification, subscriptions, credits, or custom transaction logic that go beyond a standard listing and booking flow.

Examples:

  • A reverse marketplace with bidding logic or RFPs
  • A multi-region platform with multiple currencies or custom approval steps
  • A Sharetribe build that pushes platform limits and needs extra planning

£4,500+

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FAQs

Do I need to have everything figured out already?

No! That’s the point of this project. Even if your idea is messy or half-written, I’ll help you bring structure and clarity to it. You just need to know what you want to build and who it's for.

Can I use this with Sharetribe?

Yes! I’ve worked with Sharetribe for years. I’ll flag whether your MVP fits within its limits and suggest platform strategies that match your goals.

Will I get wireframes or UI screens?

No, this is a planning service, not a design phase. You’ll get feature breakdowns, a roadmap, and cost estimates. The next step would be UX/UI design, if you'd like to continue.

Can developers use this to build my MVP?

Yes. This blueprint gives you everything a developer or designer would need to estimate and start work. If you’d like me to collaborate with your dev team, that can be scoped separately.

Ready to Bring Order to Your Marketplace Vision?

Let’s turn your idea into something structured, buildable, and investor-ready.

Get Your Blueprint

You’re In Good Company

Profile image of Analogr co-founder, Francis Porter

"Fiona came highly recommended from Sharetribe and our vendor, Journey Horizon. She exceeded all expectations with her organisation, skill, and delivery. Her flexibility to work with us as we iterated on design was very accommodating. Besides being a joy to work with, she impressed us with her design sensibilities and UX recommendations. For a startup launching an innovative platform, Fiona was the perfect partner."

Francis Porter

Co-Founder at ANALOGr

Profile photo of Sridhar V, Co-Founder at InsightGig

"To define Fiona as just a designer would be an injustice. She is a holistic online marketplace consultant who delivers high quality designs at lightning speed. Her ability to think through the objectives given by us, plan the entire user workflow, and finding the right solutions through her designs in a collaborative manner swiftly sets her apart from everyone else. We are very happy with the work she has done for InsightGig and would highly recommend Fiona to anyone looking for a professional designer for their online marketplace."

Sridhar V

Co-Founder at InsightGig

Profile image of Lauren Cain

"If you're seeking a thorough, proactive, and professional designer with excellent communication skills, look no further than Fiona. She played a crucial role in launching my marketplace, offering valuable recommendations that saved me time and money in the long run. Acting as both a guide and designer, Fiona's expertise was invaluable during the startup phase. Despite the time zone difference, our collaboration was seamless, with completed design sections waiting for me in the morning. Fiona grasped my vision and created a design that felt clean and distinctly feminine, perfectly tailored to my target audience. Without hesitation, I would hire Fiona again for future projects.  I hesitated to write this recommendation because I'm afraid everyone will want to snatch her up!"

Lauren Cain

Founder at Homebaked

Profile photo of Matthew Ryan smiling

"My team love working on projects that Fiona is involved in as she has an excellent understanding of Sharetribe and knows how to deliver clear requirements. She has made our development work much easier. Fiona is also great at helping the business owner turn their idea into a working marketplace. In short she is the true definition of a user experience designer."

Matthew Ryan

Co-Founder and CEO at Journey Horizon