UX leadership & design support for startups, scaleups

Whether you're building a startup, scaling a product, or launching a marketplace, I can help you turn complex UX challenges into clear, confident decisions.

Profile photo of Fiona Burns, UX Designer

Who I work with and how I help

Not every team needs a full-time UX lead. Not every founder needs a full design agency. I step in to offer flexible, high-impact support where you need it most, whether that’s strategic direction or help launching your product.

Fractional UX for startups & scaleups

You’re growing a product and want someone to:

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Guide UX strategy alongside your team
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Bring structure to research, roadmaps, and feedback
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Improve onboarding, retention, and product clarity
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Work flexibly without hiring full-time
fractional services

Sharetribe marketplace services

You’re building a marketplace and want someone to:

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Help configure and customise Sharetribe
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Design a smooth UX that fits your users
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Prioritise what to build now and what to leave for later
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Offer expert guidance, even if you’re just starting out
sharetribe services

A strategic UX partner

I bring structure and clarity to design challenges, without slowing your team down. Whether I’m supporting your product lead or working directly with founders, I focus on what matters most: the user, the outcome, and the next best step.

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10+ years experience across startups and marketplaces
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Fractional support that feels like part of your team
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Global clients across SaaS, marketplaces, and B2B
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Practical, product-focused mindset
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Strong communicator — async, remote, and fast-moving
Profile photo of Fiona Burns

About me

I specialise in product and UX strategy for startups and marketplaces. Over the last 10+ years, I’ve worked with funded scaleups, solo founders, and remote teams across the globe. I bring clarity to complex challenges and help teams build faster with more confidence.

More about me

Trusted by startups backed by

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Atomico logo
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Connect logo

“Fiona brought much-needed clarity to our product direction. Her strategic UX input helped us prioritise the right features and improve user retention significantly.”

CEO, B2B SaaS Startup

Let’s build something together

Whether you're looking for a trusted UX partner or just want to talk through an idea, I’d love to hear from you.

get in touch