Marketplace
UX/UI Design

With over eight years of experience, I design beautiful and intuitive marketplace websites. Based in the UK, I proudly serve a diverse, global client base.

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Profile photo of Fiona MacDougall, UX Designer
Clients backed by:
Y Combinator logoAtomico logoFounders Factory logoLocal Globe logoForward Partners logoConnect logo

Hello, I'm Fiona

Here's a little background into who I am and my experience to date.

Experienced designer

I'm a trained UX/UI designer with 8+ years of experience, working across a range of industries, both in-house and as a freelancer. From global corps, to Series A start-ups and one-person side hustles - I've worked with them all.

Sharetribe expert

I've been designing bespoke marketplaces and custom features for Sharetribe customers since 2019. I love supporting my clients as they launch and grow their marketplace businesses.

Marketplace operator

My husband and I founded and grew our own marketplace business for booking photographers in London. We closed our business in 2020 due to the pandemic, but I continue to share my learnings with my clients.

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Services I offer

I offer my clients two main services.

1

Custom UX/UI Design

Custom designs and marketplace features that require custom code.

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2

Sharetribe Configuration

Setting up your initial marketplace using the no-code tools available in the Sharetribe Console.

Learn more

Recent issues of my newsletter, Marketplace Minute

Helpful videos

I've recorded some videos to common questions I get asked.

4 mins

Designer vs Developer

Explaining the difference between a Designer and a Developer and help you figure out which you need.

4 mins

What is a UX/UI Designer?

Diving into the role of a UX/UI Designer and what you can expect from them.

5 mins

UX Design vs Brand Design

Exploring the roles of a UX/UI Designer and a Brand Designer, and why both are valuable.

Some nice words from people I've worked with

Profile photo of Sridhar V, Co-Founder at InsightGig

To define Fiona as just a designer would be an injustice. She is a holistic online marketplace consultant who delivers high quality designs at lightning speed. Her ability to think through the objectives given by us, plan the entire user workflow, and finding the right solutions through her designs in a collaborative manner swiftly sets her apart from everyone else. We are very happy with the work she has done for InsightGig and would highly recommend Fiona to anyone looking for a professional designer for their online marketplace.

Sridhar V

Co-Founder at InsightGig

Profile image of Lauren Cain

If you're seeking a thorough, proactive, and professional designer with excellent communication skills, look no further than Fiona. She played a crucial role in launching my marketplace, offering valuable recommendations that saved me time and money in the long run. Acting as both a guide and designer, Fiona's expertise was invaluable during the startup phase. Despite the time zone difference, our collaboration was seamless, with completed design sections waiting for me in the morning. Fiona grasped my vision and created a design that felt clean and distinctly feminine, perfectly tailored to my target audience. Without hesitation, I would hire Fiona again for future projects.  I hesitated to write this recommendation because I'm afraid everyone will want to snatch her up!

Lauren Cain

Founder at Homebaked

Profile image of Analogr co-founder, Francis Porter

Fiona came highly recommended from Sharetribe and our vendor, Journey Horizon. She exceeded all expectations with her organisation, skill, and delivery. Her flexibility to work with us as we iterated on design was very accommodating. Besides being a joy to work with, she impressed us with her design sensibilities and UX recommendations. For a startup launching an innovative platform, Fiona was the perfect partner.

Francis Porter

Co-Founder at ANALOGr

Profile photo of Chris O'Donnell, Founder at Guide Collective

Fiona was sensational.  She quickly grasped the essence of our business and then translated that into a digital storyboard.  Everything was clear.  Importantly, she was super quick to respond.  When you are building a business, you only move to your website intermittently, but whenever I shifted attention to it, she was there.  Tell her what you want, and she will work out how to do it.  I can’t recommend her highly enough.

Chris O'Donnell

Founder at Guide Collective

Profile photo of Matthew Ryan smiling

My team love working on projects that Fiona is involved in as she has an excellent understanding of Sharetribe and knows how to deliver clear requirements. She has made our development work much easier. Fiona is also great at helping the business owner turn their idea into a working marketplace. In short she is the true definition of a user experience designer.

Matthew Ryan

Co-Founder and CEO at Journey Horizon

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