Sharetribe is a powerful platform, but knowing how to structure your marketplace, guide your users, and improve your product over time isn’t always straightforward. That’s where I come in. With deep experience in Sharetribe and UX strategy, I can support you at every stage of your marketplace journey.
Here’s how I help your marketplace grow, week by week:
5 days
£300
Perfect for early-stage founders who want clarity before committing to a marketplace idea.
I’ll help you to:
Validate whether your idea is solving a real problem
Evaluate the competitiveness and viability of your concept
Understand the marketplace dynamics and business model implications
Identify key assumptions and how to test them
Get clear next steps to move forward confidently
1-2 weeks
From £2,500
Perfect for founders who want to launch quickly and need expert support setting up their platform.
I’ll help you to:
Configure Sharetribe based on your unique business model
Map out key features and user roles
Structure your categories, filters, and listing flows
Recommend best practices from real-world examples
Advise on how to manage launch and early growth
4-6 weeks
From £2,500
For marketplaces looking to deliver a crafted experience and unique features that users love.
I’ll help you to:
Conduct a design audit to uncover pain points
Design key flows (e.g. onboarding, search, booking)
Create high-fidelity wireframes that are developer-ready
Improve usability, accessibility, and visual consistency
Work closely with your tech team or developer
I bring hands-on experience and industry expertise to every marketplace I design.
I’m a seasoned product designer with over a decade of experience, helping startups and established companies build intuitive, user-centred products. From global corporations to Series A startups and one-person side hustles, I’ve worked with them all, delivering designs that drive real impact.
Since 2019, I’ve partnered with 30+ Sharetribe clients worldwide, to design bespoke marketplaces and custom features that help them launch and scale faster. I know Sharetribe inside out, so you can avoid expensive mistakes and focus on growing your business.
I’ve been in your shoes - growing a marketplace from scratch. Using Sharetribe, my husband and I built a photographer-booking platform in London. This expereicne gave me first-hand insight into the challenges founders face. I now bring those lessons into every marketplace I design.
Marketplace Minute is my weekly newsletter where I share proven tactics to elevate the design and user experience of your marketplace.
"Fiona came highly recommended from Sharetribe and our vendor, Journey Horizon. She exceeded all expectations with her organisation, skill, and delivery. Her flexibility to work with us as we iterated on design was very accommodating. Besides being a joy to work with, she impressed us with her design sensibilities and UX recommendations. For a startup launching an innovative platform, Fiona was the perfect partner."
Francis Porter
Co-Founder at ANALOGr
"To define Fiona as just a designer would be an injustice. She is a holistic online marketplace consultant who delivers high quality designs at lightning speed. Her ability to think through the objectives given by us, plan the entire user workflow, and finding the right solutions through her designs in a collaborative manner swiftly sets her apart from everyone else. We are very happy with the work she has done for InsightGig and would highly recommend Fiona to anyone looking for a professional designer for their online marketplace."
Sridhar V
Co-Founder at InsightGig
"If you're seeking a thorough, proactive, and professional designer with excellent communication skills, look no further than Fiona. She played a crucial role in launching my marketplace, offering valuable recommendations that saved me time and money in the long run. Acting as both a guide and designer, Fiona's expertise was invaluable during the startup phase. Despite the time zone difference, our collaboration was seamless, with completed design sections waiting for me in the morning. Fiona grasped my vision and created a design that felt clean and distinctly feminine, perfectly tailored to my target audience. Without hesitation, I would hire Fiona again for future projects. I hesitated to write this recommendation because I'm afraid everyone will want to snatch her up!"
Lauren Cain
Founder at Homebaked
"My team love working on projects that Fiona is involved in as she has an excellent understanding of Sharetribe and knows how to deliver clear requirements. She has made our development work much easier. Fiona is also great at helping the business owner turn their idea into a working marketplace. In short she is the true definition of a user experience designer."
Matthew Ryan
Co-Founder and CEO at Journey Horizon
Not sure which service is the best fit? Let’s have a quick chat and I’ll help you figure out your priorities and map out the right path forward.
