Strategic UX leadership for startups & scaleups

Get senior-level UX strategy without the full-time hire. I help product-led teams prioritise, scale, and improve UX one focused day a week.
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Why hire a fractional Head of UX?

Bringing in UX leadership too late is an expensive mistake. A fractional Head of UX gives you strategic direction, faster decisions, and better product outcomes, without the overhead of a full-time exec.

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Get senior UX support at a startup-friendly cost
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Identify and fix experience issues before they block growth
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Build better onboarding, retention and product flows
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Support your team and improve design velocity
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Flexible, remote, and scalable to your needs

What I do as your fractional partner

You’ll get a hands-on partner who blends into your team and delivers consistent, high-impact input, not just vague advice.

Define UX strategy

Clarify your design goals, create alignment with product and business strategy, and shape a practical UX roadmap that supports growth.

Improve the experience

UX audits of key journeys like onboarding, activation and retention. Prioritised recommendations to reduce friction and improve conversion.

Coach & collaborate

Mentor junior designers, give structured design feedback, and help embed lean UX processes into your team.

Make UX work for the business

Translate user insights into business outcomes. Ensure design work ties back to product metrics and strategic goals.

Who it’s for

If you're building fast and need experienced UX leadership without hiring full-time, this service is designed for you.

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Seed to Series A startups
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Startups scaling fast and needing UX guidance to match
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Product-led teams with no in-house UX leadership
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Founders doing too much themselves

Transparent pricing tailored to fast-moving teams

Hiring a full-time Head of UX is a big investment and often overkill in the early stages. My fractional UX leadership packages give you the strategic insight, product focus, and team support you need, without the full-time cost.

Starter

1 day/week

From £500/day

Perfect for early-stage teams who need senior input without heavy time commitments.

  • Strategic UX reviews & recommendations

  • Roadmap and prioritisation support

  • Light process design or feedback on current practices

  • Monthly check-in call

Book a call

Growth

2 days/week

From £450/day

Best for product teams who want ongoing strategic direction and closer collaboration.

  • Weekly UX strategy or leadership sessions

  • Design reviews & feedback

  • Support scaling design processes

  • Team mentoring & stakeholder alignment

  • Fortnightly check-in calls

Book a call

Trusted by startups backed by

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“Fiona brought much-needed clarity to our product direction. Her strategic UX input helped us prioritise the right features and improve user retention significantly.”

CEO, B2B SaaS Startup

Ready to chat?

Let’s explore whether fractional UX leadership is the right fit for your team. Book a free intro call with me today.

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