My story
Helping startups and scaleups turn rough ideas into simple, intuitive digital products.
I started out in UX and product design over a decade ago, working with global insurance companies to simplify complex user journeys. From there, I shifted into the startup world, where I was drawn to a faster pace, tighter feedback loops, and the scrappy energy of early-stage teams.
In 2019, I launched my own Sharetribe marketplace with my husband (a platform for photographers in London). Like many businesses, it was cut short by the pandemic, but it gave me something invaluable: the founder’s perspective. I learned how hard it is to prioritise features, make confident product decisions, and build something people actually use.
Since then, I’ve worked with 35+ marketplace businesses across the world, helping founders turn their ideas into clear, buildable products. Today, I work as a fractional UX lead and strategic partner, combining product strategy, UX expertise, and Sharetribe knowledge to help you move from vision to roadmap with clarity and confidence.
As a UX designer turned strategic partner, I’ve worked across industries collaborating with founders, product teams, and developers to bring clarity, momentum, and meaningful results.
