My story
Helping startups and scaleups turn rough ideas into simple, intuitive digital products.
As a UX designer turned strategic partner, I’ve worked across industries collaborating with founders, product teams, and developers to bring clarity, momentum, and meaningful results.
Over time, I realised what I enjoy most isn’t just designing screens - it’s solving product challenges, defining priorities, improving onboarding, and removing the friction that slows teams (and users) down.
These days, I work as a Fractional Head of UX for early-stage companies, providing the leadership and strategic support they need to grow, without the commitment of a full-time hire.
And when it comes to launching a Sharetribe marketplace? I’ve got you covered there too - from early configuration to full custom UX/UI design.
