marketplace validation

Confidence before you commit

Before you spend time and money on design or development, you need to know if your idea is worth building. A Market Validation Report gives you evidence you can trust. It's grounded in structured research and analysis so you can make smarter decisions and move forward with confidence.
From just £500
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Who this is for

Launching a marketplace is a big investment. If you are at the idea stage, the worst thing you can do is move forward on instinct alone. This service is for founders who want to reduce risk, validate demand, and approach their first build with confidence.

It’s ideal if you want to:

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Test your idea before committing significant time and budget
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Identify opportunities and risks early, so you can adjust your approach
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Understand the competitive landscape and where your idea fits
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Get clear recommendations, not just raw research data
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Build confidence in your pitch before speaking to investors or developers

What you'll get

Your Market Validation Report is a practical document that helps you decide whether to pursue your idea. It combines research, analysis, and recommendations in five key areas:

Business Model Fit

An honest view of whether your idea is suited to a marketplace or SaaS product model. You’ll learn how your concept aligns with proven patterns and where you may need to adapt.

User and Market Insight

A breakdown of your target buyers and sellers, what they need, and how they behave. You’ll see opportunities to solve real problems and avoid wasted effort.

Platform Direction

Recommendations on what to prioritise in your MVP and how to structure your first build. This helps you focus on features that matter most for adoption and traction.

Competitive Landscape

A clear map of your competitors, what they do well, and where the gaps are. You’ll know how to position your product so it stands out.

MVP Feature Suggestions

Practical guidance on which features will have the most impact at launch, helping you avoid scope creep and focus your development budget wisely.

Practical Next Steps

Specific recommendations, from positioning ideas to MVP priorities, so you can take the next steps with confidence.

Get Your Report
From just £500

How it works

The process is simple and designed to give you value quickly.

1. Intake form

You’ll start by completing a short form about your idea, your goals, and your target users. This doesn’t need to be polished or detailed, just enough to give me the context I need. You don’t need a business plan or a deck; the report is designed to give you clarity even if you’re at the very earliest stage.

2. Research and analysis

I carry out structured market research, competitor analysis, and user mapping to uncover opportunities and risks. This stage combines industry data with practical recommendations so you don’t just get insights, you get context.

3. Report creation

I compile everything into a clear, structured report tailored to your product idea. The report includes evidence, analysis, and strategic recommendations, written in a way that’s easy to understand and actionable.

4. Delivery and next steps

You’ll receive your report within 10 working days (or 5 with the express option). Alongside the document, I’ll provide guidance on how to use it — whether that’s deciding to move forward, refining your concept, or pitching to investors. If you’d like to continue, I can also help you scope your roadmap or design your first build.

Get Your Report
From just £500

Why founders love this

A valudation report is a practical tool that founders use to:

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Gain evidence-based clarity before committing to design and development
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Build confidence with investors and partners
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Save time and money by focusing on what really matters
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Reduce risk and avoid common early-stage mistakes
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Create momentum by knowing exactly what to do next

Pricing

Simple, upfront pricing. No hidden fees. 100% asynchronous.

Standard Validation Report

Standard delivery (10 working days)

£500

Express Validation Report

Express delivery (5 working days)

£750

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FAQs

Do I need to prepare anything before starting?

No. All you need to do is complete a short intake form at the beginning. This will give me enough context about your idea, your goals, and your target users to begin the research. You don’t need a business plan or a polished pitch deck. The purpose of the report is to give you clarity and direction, so I do the heavy lifting. If you already have background notes, sketches, or competitor examples, you’re welcome to share them, but they’re not required.

Is the research specific to my market?

Yes. Every report is tailored to your idea and context. I don’t use generic templates or boilerplate recommendations. Instead, I research your target users, competitors, and sector in detail. This often includes looking at adjacent industries, market trends, and best practices from successful platforms. The goal is to give you insights you can act on right away, not a one-size-fits-all analysis.

What happens after I receive the report?

The report is yours to keep and use however you like. Some founders use it to decide whether to pursue their idea at all. Others use it to secure investor buy-in, or as the foundation for planning their first build. Many clients choose to continue working with me on the next stage (creating a Product Roadmap or designing the user experience) but there’s no obligation. The value of the report is that it gives you independent, evidence-based clarity so you can move forward with confidence, whether with me or with another partner.

Ready to validate your idea with confidence?

Get a clear, evidence-based report before you commit to design and development.

Get Your Report
From just £500