Every marketplace grows differently. These services give you the focus, structure, and design direction to move forward.
Marketplace validation
Know if your idea is worth building.
I run structured market research and competitor analysis, then deliver a clear Validation Report with recommendations. You’ll understand your opportunity before you invest.
Sharetribe configuration
Set up your no-code marketplace.
I configure Sharetribe’s no-code tools to match your user journeys, categories, and payment flows, helping you launch quickly and test with real users.
Marketplace design
Shape an experience people trust.
I design intuitive user journeys and wireframes that balance your business goals with user needs, whilst ensuring every page feels purposeful, consistent, and ready for growth.
With over a decade of experience, I’ve helped founders around the world validate, design, and launch marketplaces used by thousands. My approach combines product strategy with platform know-how, helping you make smart decisions and move quickly.
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“To define Fiona as just a designer would be an injustice. She is a holistic online marketplace consultant who delivers high quality designs at lightning speed.”
Sridhar V, Co-Founder at InsightGig
Building a marketplace takes more than good design. Here’s how I approach every project.
Proven marketplace expertise
I’ve worked on 35+ marketplaces and am part of the official Sharetribe Expert Network. I understand the platform’s strengths, limits, and how to design around them.
Practical product thinking
I combine UX strategy with hands-on configuration, so every recommendation is grounded in what can actually be built.
Real-world insight
I’ve seen what separates successful marketplaces from those that stall, and bring that knowledge to every project.
Collaborative approach
Whether you’re a solo founder or a small team, I adapt my tools and communication style so the process feels simple and empowering.
Whether you’re validating, planning, or refining your product, I’ll help you build something clear, confident, and ready to scale.