PRODUCT DESIGN / Complex workflows
Improving searchability in a complex product marketplace
Partnered with the founder and engineering team to redesign search, listing pages and checkout for a large packaging catalogue. By restructuring the information architecture and introducing clearer patterns, the experience helped buyers make faster, more confident decisions while reducing operational load on the business.
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Product strategy / PRIORITISATION
Strengthening product strategy to fix a leaky funnel and unlock growth
Partnered with the founder, product, engineering and data to diagnose funnel issues, set a clear product strategy, and align teams behind a focused roadmap. Improved onboarding clarity, prioritisation and team direction while shaping a Series-A-ready narrative.
View case studyDESIGN SYSTEMs / SCALing products
Designing a scalable booking system for a rapidly growing marketplace
A fast-growing fitness marketplace needed a booking experience that could support new class formats, reduce operational strain and stay consistent as the product expanded. I rebuilt the booking flow and underlying component patterns so the platform could grow without introducing complexity for clients, instructors or engineering.
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Across these projects, I’ve helped scaling teams bring structure to complexity. I work closely with founders, product, and engineering to build purposeful design systems, intuitive user flows, and thoughtful digital products. My approach combines curiosity and systems thinking to deliver products that create user confidence and measurable business impact.
