I'm Fiona Burns.

A Product Designer helping teams turn complex systems into intuitive, human experiences.

I specialise in UX strategy, design systems, and high-fidelity interfaces for multi-sided marketplaces, SaaS tools and B2B platforms. I bring structure, clarity, and craft to every stage of the product lifecycle.

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empathy   /   trust   /   collaboration

Designing trust into a two sided marketplace for children’s activities

Designed an end to end platform connecting parents and providers through clear, reliable design. Collaborated asynchronously with a cross functional team to define user flows, design systems, and polished interfaces that inspire confidence and support growth.

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agile iteration   /   Systems thinking

Scaling a sustainable marketplace through agile iteration

Partnered with the founder, product, and engineering teams to design a fast moving B2B marketplace. Focused on system thinking, iterative delivery, and data informed decisions to create a cohesive, sustainable experience that evolves with the business.

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scale   /   alignment   /   transformation

Designing scalable systems for a global resale platform

Redesigned an established B2B brand into a modern, two sided marketplace. Delivered system wide improvements across vendor tools, search, and dashboards, bringing teams together around a unified design vision and scalable design system.

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Across these projects, I’ve helped early stage and scaling teams bring structure to complexity. I work closely with founders, product, and engineering to build purposeful design systems, intuitive user flows, and thoughtful digital products. My approach combines curiosity, clarity, and systems thinking to deliver products that create user confidence and measurable business impact.

About Fiona

I’m a UK-based Product Designer working with global teams to shape complex ideas into scalable, human-centred experiences. I combine analytical thinking with a love of intuitive, efficient design, bringing structure and clarity to fast-moving projects. I thrive in collaborative, cross-functional environments where strategy, creativity, and precision meet to deliver thoughtful, enduring products.

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Bringing clarity and craft to complex product ecosystems.

I help teams turn complexity into structure, align around a shared vision, and design experiences that scale with users and the business.