Designing digital products used to mean designing for one audience: people. Humans scroll, hesitate, connect emotionally, and make choices based on story and trust.
But today, there’s another audience you can’t afford to ignore: AI agents.
AI agents crawl your site in milliseconds. They strip away visuals and focus only on what they can verify - your structure, facts, and trust signals. If they can’t understand your product, the human they serve may never see it at all.
That’s why I created the UX Toolkit for Humans + AI. It’s a practical, step-by-step resource to help you make sure your product is both engaging for humans and legible to AI.
Get your free toolkit when you subscribe to my newsletter, Beyond the Screen.
When you subscribe to Beyond the Screen, you’ll get instant access to the toolkit. Inside, you’ll find:
See your site the way an AI agent does. Strip away visuals and check if your product still makes sense.
From rewriting headlines in plain text to fixing alt tags and schema markup, these are small changes with a big impact.
A simple way to map your design decisions so they work for both people and machines.
Run this quarterly and you’ll spot gaps before they cost you visibility and trust.
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This resource is designed for anyone building digital products in 2025 and beyond.
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There’s no shortage of “AI in design” content right now. Most of it falls into two camps:
This toolkit is different because it’s written for UX designers and founders who need clear, actionable steps. It includes the exact tweaks you can make to ensure your product is visible to AI agents and appealing to humans.
Think back to the early 2010s when mobile-first design reshaped the web. At first, it was messy. Sites broke. Teams resisted. But the companies that adapted quickly built an advantage that lasted years.
The same is happening again with AI. Right now, very few competitors are thinking this way. That means even the smallest changes you make (like adding plain-text product specs or cleaning up your schema) can help you leapfrog ahead.
I’m Fiona Burns, a UX/UI designer who’s been helping teams build digital products for over a decade. Through my newsletter Beyond the Screen, I explore what happens when we design for two audiences - humans and AI agents.
This toolkit distils the lessons I’ve learned helping startups and founders adapt to AI-first discovery. My goal is to make sure your product isn’t just beautiful, but also discoverable and trustworthy in a world where machines play gatekeeper.
AI agents are already influencing what humans see, buy, and trust. Don’t let your product get filtered out before people even know you exist.